Section-A
(Answer any fifteen questions. Each question carries 1 mark.)
1. What is public opinion? [1 Mark]
Public opinion is the collective expression of attitudes, beliefs, and views held by the adult population of a society on matters of public concern or government policy.
2. "Newspapers are the Bible of Democracy." Who said it? [1 Mark]
This statement is attributed to Walter Lippmann (commonly associated with the role of press in democracy).
3. What is the meaning of 'vox populi vox Dei'? [1 Mark]
It is a Latin phrase meaning "The voice of the people is the voice of God."
4. Who introduced the concept 'General Will'? [1 Mark]
The concept was introduced by Jean-Jacques Rousseau.
5. What is sampling? [1 Mark]
Sampling is a statistical process of selecting a representative group or subset from a larger population to estimate characteristics of the whole population.
6. Mention one characteristic of sampling. [1 Mark]
A primary characteristic is Representativeness, meaning the sample must accurately reflect the diversity and proportions of the entire population.
7. Define Census. [1 Mark]
A census is the complete and systematic counting or survey of an entire population, recording various details of individuals at a specific time.
8. What is sampling unit? [1 Mark]
A sampling unit is a single element or group of elements (such as an individual, household, or organization) that can be selected from the population during the sampling process.
9. What is interviewing? [1 Mark]
Interviewing is a qualitative research technique involving a direct conversation between an interviewer and a respondent to gather detailed information or opinions.
10. Mention one merit of interviewing. [1 Mark]
One major merit is High Response Rate, as direct human interaction often encourages respondents to provide complete answers compared to mailed surveys.
11. What is questionnaire? [1 Mark]
A questionnaire is a research instrument consisting of a series of questions and other prompts for the purpose of gathering information from respondents.
12. Mention one object of questionnaire. [1 Mark]
The primary object is to collect standardized data from a large number of people in a structured and efficient manner.
13. What is data? [1 Mark]
Data refers to raw facts, figures, observations, or statistics collected for analysis or reference.
14. What is data processing? [1 Mark]
Data processing is the series of operations performed on raw data (like cleaning, coding, and sorting) to transform it into meaningful and useful information.
15. What do you mean by editing? [1 Mark]
Editing in research is the process of examining collected data to detect and correct errors and omissions to ensure accuracy and consistency.
16. What is tabulation? [1 Mark]
Tabulation is the systematic arrangement of processed data into columns and rows in the form of a table for easy comparison and analysis.
17. What is opinion poll? [1 Mark]
An opinion poll is a human research survey of public opinion from a particular sample, designed to represent the views of a larger population on specific topics.
18. Who is considered as the father of opinion poll in India? [1 Mark]
Dr. Prannoy Roy is widely considered the pioneer/father of opinion polls and psephology in India.19. What do you mean by 'Psephology'? [1 Mark]
Psephology is the scientific study of elections and voting patterns, using statistics and public opinion polls to predict results.
20. Who founded the Centre for the Study of Developing Societies (CSDS)? [1 Mark]
It was founded by Rajni Kothari in 1963.
Section-B
(Answer any five questions. Each question carries 2 marks.)
21. Write two conditions for the formation of public opinion. [2 Marks]
22. Mention any two agencies of public opinion. [2 Marks]
23. Mention two characteristics of good sample. [2 Marks]
24. Point out two errors of sampling. [2 Marks]
25. Write two advantages of questionnaire. [2 Marks]
26. Mention two merits of schedule. [2 Marks]
27. Mention two steps in data processing. [2 Marks]
28. What is interpretation of data? [2 Marks]
Interpretation of data is the process of attaching meaning to the analyzed information, identifying patterns, and drawing logical conclusions to answer research questions.
29. Mention two differences between opinion poll and exit poll. [2 Marks]
30. Write two merits of opinion poll. [2 Marks]
Section-C
(Answer any five questions. Each question carries 5 marks.)
31. Discuss the characteristics of public opinion. [5 Marks]
33. Write a note on the importance of sampling in social research. [5 Marks]
Sampling is the backbone of modern social research because studying an entire population (census) is often impossible.
35. Write a note on the qualities of a good questionnaire. [5 Marks]
A good questionnaire is essential for reliable data. Its key qualities include:
36. Explain the techniques of interviewing. [5 Marks]
Successful interviewing requires specific techniques to build rapport and ensure honest data:
39. Explain the merits and demerits of opinion poll in India. [5 Marks]
In the world's largest democracy, opinion polls are both celebrated and criticized.
Merits:
Demerits: