(a) Define public opinion.
(b) Who wrote the book, "The Public Opinion"?
(c) In which country was Gallup Poll first introduced?
(d) Who said, "An alert and intelligent public opinion is the first essential force of democracy"?
(a) Mention two characteristics of public opinion.
(b) Write briefly the role of political parties in forming public opinion.
Political parties act as bridges between the government and the people
. They organize rallies, publish manifestos, and conduct debates to educate the public on social and political issues, thereby shaping the collective mindset.(a) Discuss about the various agencies that help in the formation of public opinion.
(b) Write a note on the importance of public opinion in a democracy.
Public opinion is the bedrock of democracy
. Its importance includes:(a) What is sampling frame?
(b) Mention one characteristic of a good sample.
(c) Name one type of probability sampling.
(d) What is sampling error?
(a) Write the names of two types of sampling.
(b) Mention two purposes of sampling.
(a) Discuss the types of non-probability sampling.
(b) Write notes on the advantages and limitations of sampling.
Advantages: Economical in terms of money, labor, and time; allows for intensive data collection
.(a) Mention one objective of interview.
(b) Write one characteristic of a good questionnaire.
(c) What is schedule?
(d) Who said, "Interview may be regarded as a systematic method by which a person enters more or less imaginatively into the life of a comparative stranger"?
(a) Write two differences between questionnaire and schedule.
| Questionnaire | Schedule |
|---|---|
| Generally sent to respondents by mail or online. | Filled by the researcher/enumerator during a face-to-face meeting. |
| Relatively cheaper and covers wide areas. | Expensive and time-consuming but yields higher response rates. |
(b) Write two advantages of interview method.
(a) Write a note on the merits and demerits of questionnaire.
Merits: Wide coverage, maintains anonymity of the respondent, and provides standardized data
.(b) Discuss briefly the different types of schedule.
(a) What is data analysis?
(b) Why is coding necessary?
(c) What is frequency distribution?
(d) Write one source of data for content analysis.
(a) Write two advantages of tabulation of data.
(b) Write two significances of discourse analysis.
(a) Explain the different steps in data processing.
(b) Discuss the strengths and limitations of content analysis.
Strengths: Unobtrusive (does not affect subjects), cost-effective, and allows for the study of historical trends
.(a) What is exit poll?
(b) Who is the founder of NDTV?
(c) Who edited the book, "The Great March of Democracy"?
(d) Write one merit of opinion poll.
(a) Name two agencies that conduct opinion polls in India.
(b) Who founded the Centre for the Study of Developing Societies (CSDS) and in which year?
CSDS was founded by Rajni Kothari in the year 1963.
(a) Write down the demerits of opinion poll.
(b) Should there be a ban on opinion polls? Give your arguments to justify.
Arguments for a Ban: They interfere with the free choice of voters and can be easily manipulated by media houses for TRPs.